MARK E. MUSOLF, Secretary Department of Revenue Attorney General of Wisconsin — Opinion December 21, 1981. Franchises; Intoxicating Liquors, Words And Phrases; Intoxicating liquors; wholesale permittees; franchise sales area statements; price discrimination. Section 176.05(1a)(b), Stats., does not prohibit a wholesaler from selling intoxicating liquor to a retailer located outside the area described in the area […]